Meet The Founder

Alexandra Laws

Human Performance Coach, Speaker, Athlete

Alex is a successful Human Performance Coach with a background and qualifications in Exercise Kinesiology, Sports Science, Neuro Muscular Therapy, Yoga teacher training and Strength Conditioning. She has a proven track record and over 27 years experience working with top level athletes to help them achieve World Records, World Titles, Wimbledon Championships, French Open Championships, Olympic Medallists’, X Games Medallists’ and National titles.

Alex now translates this expertise to the demanding results focused corporate sector where she partners with forward thinking business’s to support teams and individuals to attain corporate and personal goals.

A former professional Triathlete who represented Australia four times, Alex competed in the Commonwealth Games and won four World Championship medals. To achieve success at this level, it has been critical for Alex to strive for peak fitness and performance through mastering an in depth understanding of all elements that are required for optimal human performance. Developing this expertise ensures Alex has firsthand knowledge of identifying gaps in performance routines which hold people back from achieving their best. Through her Corporate Zero Gravity Program©, Alex successfully coaches leaders to transform individual performance which cultivates more coherent teams and improves company culture.

Alex’s extensive experience achieving outstanding outcomes as both an athlete and coach combined with her success delivering results orientated corporate programs ensures she has the capabilities, energy and mindset to tailor real life results in the competitive business world.  After relocating back to her native Australia from the USA Alex has worked with a number of business’s and individuals where applying her unique skills and experience has enabled clients to translate the impact of enhanced biometrics to improve performance.  

What sets Alex apart is her dedication as a health and wellbeing partner who understands human performance and the criticality of business investment to support health, safety and wellbeing.

Professional Triathlete

Inducted into the South Australian

Triathlon Hall of Fame 2018

Competed in 1990 Commonwealth Games in Triathlon

Competed in 3 World Championships representing Australia 1991-1994

Won 4 World Championship Medals (3 Gold, 1 Silver)

Australian Junior Triathlete of the Year 1991

South Australian Triathlete of the Year 1991

Recipient of Sports Australia Award State Bank Sports Award for Triathlon

Australia Day Medal for Swimming

ZERO GRAVITY PROGRAM


Alex now translates this expertise to the demanding results focused corporate sector where she partners with forward thinking business’s to support teams and individuals to attain corporate and personal goals.

Results and ROI in 12 weeks

Reduced Stress by 113%

Improved Sleep Quality by 20.5%

Improved Absenteeism by 31%

Employee Engagement Score 78-96

High Performance Coach to Professional Athletes

Alex managed the human performance physically, mentally and emotionally for dozens of world class athlete's over 26 years.

Highlights were

Ai Sugiyama Tennis Singles ranking #8 and Doubles #1. Winning the Wimbledon and French Open Doubles Championships.

First female WTA tennis player to win semi finals and finals matches in both Singles and Doubles at a Tier 1 tournament all in one day.

Danny Way - Skateboarding

3 World records including the Great Wall of China Jump on a skateboard

Paul Rodriguez - Skateboarding most amount of medals won at an X Games

Michellie Jones - Triathlons

Silver Medal 2000 Olympic Games

Alexandra Laws

High Performance Coach

for Athletes and Executives,

Speaker and Educator

SPEAKING

Alex 's speaking topics are

Are you Hacking Your Human or is it Hacking you?

Discover how embracing biometrics to drive workforce wellbeing helps leaders engage top talent long term

Why Leaders need to function like athletes

Quantifying and Qualifying human performance

HR Practitioners are the new head coach for organisations

Media And Podcast

Publications

  • Core Training with Rob Dyrdek

Muscle And Fitness Jan 1, 2011

  • Power Paddling, Dry Land Conditioning

Surfer Magazine USA, Australia, Japan, France Jan 1, 1999

  • Danny Way Interview for Great Wall of China Jump

Muscle And Fitness Jan 1, 2011

  • Danny Way Interview for Great Wall of China Jump

Muscle And Fitness Jan 1, 2011

  • Dig Deep, Pain Free Guide to Padling

Surfer Magazine USA, Australia, Japan, France Jan 1, 1999

  • Swim Technique

Triathlete Magazine USA May 1, 1993

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7 Things Leaders Can Learn from Elite Athletes, Sept 16, 2019

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Core Training with Rob Dyrdek

Muscle And Fitness Jan 1, 2011

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Danny Way Interview for Great Wall of China Jump

Rolling Stone Mar, 2008

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Dig Deep, Pain Free Guide to Padling

Surfer Magazine USA, Australia, Japan, France Jan , 1999

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Training Paul Rodriguez

ESPN Magazine March, 2012

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Power Paddling, Dry Land Conditioning

Surfer Magazine USA, Australia, Japan, France Sept, 1999

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Cross Training Article

Tennis Training Website April 1997

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Swim Technique

Triathlete Magazine USA May 1, 1993

Our team of specialists are committed to delivering customised solutions that boost productivity, well-being, health and safety, as well as overall business success.

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